When you have a business idea or start developing your product, it’s important to start collecting feedback from the right people. At this stage, you don’t need many customers; 100 is probably enough. In this workshop, we will discuss how to define your ideal customer with a customer persona and how to find and reach them. We will cover various methods, including social media content, webinars, advertising on Google, and free samples and trials.
Avec Edward Boon, researcher and lecturer in marketing and entrepreneurship, Webster University Geneva
Organisation: Webster University Geneva
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UNI MAIL, Salle MR170. Bd du Pont-d'Arve 40, 1205 GenèveDirections
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